Five trends shaping ceramic design
Editorial roundup of the macro-trends that are shaping ceramic product development across Europe in the current commercial cycle.
Macro-trends
Surface design is moving towards a quieter, more tactile language. Designers are favouring matte finishes, larger formats and earth-toned palettes that age gracefully under daily use.
What we observe
- Stone effects in warm neutrals are gaining share over cool marble whites
- 20 mm pavers extend the same surface from interiors to terraces with no visual break
- Rectified edges remain the standard for premium projects
These observations inform our product roadmap and continue to shape collaborations with design studios across Europe.
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